Melbourne Tram Highlights Workforce Inclusion Campaign

Melbourne tram wrapped with SisterWorks campaign promoting jobs for migrant women

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Melbourne Tram Adds SisterWorks Hire Her Wrap

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Melbourne's tram network now features a special vehicle wrapped with SisterWorks' "Hire Her" campaign, promoting employment opportunities for migrant and refugee women. Yarra Trams welcomed the SisterWorks Inc. tram as its second Community Partner for 2023, officials said. The wrap highlights the organization's mission to support vulnerable women from migrant, refugee, and asylum-seeking backgrounds in gaining employment through training and professional support.

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The partnership aligns with Yarra Trams' Community Partnerships Program 2023 theme of "Building a Resilient and Sustainable Melbourne," which supports organizations working to improve employment security for disadvantaged communities. SisterWorks provides training, coaching, on-the-job experience, and professional support to help women from vulnerable backgrounds become confident and independent while learning social and vocational skills. The organization's approach addresses both immediate employment needs and long-term economic outlook improvements for participants. Representatives from Yarra Trams' Corporate Affairs team met with SisterWorks members at Kew Depot to celebrate the tram's launch.

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Over the past decade, SisterWorks has assisted more than 2,000 women from 105 different countries, according to the organization. The wrapped tram serves as a mobile billboard promoting the "Hire Her" campaign across Melbourne's extensive tram network. The program supports Victoria's natural environment and organizations focused on employment security for at-risk communities. Officials said the tram's launch also marked the beginning of festivities for SisterWorks' 10th anniversary, celebrating a decade of service to migrant and refugee women in the Melbourne area.

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The SisterWorks tram entered service in 2023 as the second Community Partner vehicle for the year, transit officials confirmed. The celebration at Kew Depot brought together representatives from both organizations to mark the partnership's official start. Officials didn't specify how long the wrapped tram will remain in service or whether additional Community Partner trams are planned for later in the year.

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Riders across Melbourne's tram network will see the SisterWorks "Hire Her" campaign as the wrapped vehicle operates on regular routes throughout the city. The partnership raises awareness about employment opportunities and support services available to migrant, refugee, and asylum-seeking women in the Melbourne area. Moovit provides real-time tracking for all Yarra Trams routes, helping riders plan trips and see when the next tram arrives at their stop.