MARTA Launches On-Demand Service Across 12 Zones

MARTA launches on-demand van service in 12 zones ahead of April bus network changes

MARTA Adds On-Demand Ride Service in 12 Zones

Metro Atlanta riders can now book on-demand shared van rides through MARTA's new Reach service, which began operating March 7 in 12 zones across the region. The service operates 18 hours daily and dispatches vans within 30 minutes of booking through a mobile app, website, or phone. MARTA Reach is currently free during an introductory period before transitioning to a $2.50 fare on March 28.

Context

MARTA introduced the on-demand service ahead of its NextGen Bus Network overhaul scheduled for April 18, transit officials said. The new service is designed to serve areas where traditional fixed-route bus service will be discontinued due to lower or more dispersed ridership patterns. Officials said they want to give residents time to adjust and test MARTA Reach before the broader network changes take effect. The service combines public transit infrastructure with ride-sharing technology to provide flexible transportation in designated geographic zones.

Details

Passengers can request rides within specific zones using MARTA Reach's booking platforms, with vans dispatched to their location within a 30-minute pickup window. The service operates seven days a week for 18 hours daily across 12 designated zones in the metropolitan area. Starting March 28, the standard fare will be $2.50, matching the cost of regular MARTA bus or rail trips. That fare includes four free transfers within a three-hour window, officials said.

Timeline

MARTA Reach launched March 7 with free service during an introductory period. The $2.50 standard fare takes effect March 28, three weeks before the NextGen Bus Network overhaul begins April 18. Officials said the timeline allows riders in affected areas to familiarize themselves with the on-demand service before traditional bus routes are discontinued.

Impact

Riders in the 12 designated zones can access on-demand transportation as an alternative to fixed-route bus service. Those who previously relied on traditional bus routes that'll be discontinued under the NextGen overhaul will need to adapt to the zone-based, on-demand model. Moovit provides real-time updates and trip planning for MARTA services across metro Atlanta, helping riders navigate the system's evolving network.