London Expands Baby on Board Badge Access

London expands Baby on Board badge program to tourists with hotel delivery options

2026-04-01, Moovit News Team

London Opens Baby on Board Badges to Tourists

Pregnant travelers visiting London can now get free Baby on Board badges to help secure priority seating on buses, trains, and the Underground, transit officials said. Transport for London expanded the program to include international visitors who can order badges using temporary London addresses or collect them at major stations. The change makes the 18-year-old program accessible to tourists and business travelers who previously couldn't participate.
Transport for London Baby on Board badge displayed on pregnant woman's clothing at busy Underground station platform with commuters in background

Program Addresses Long-Standing Seating Problem

TfL created the Baby on Board badge program in March 2006 after research showed pregnant women often stood for several stops before being offered seats, with many never receiving offers at all. The free badges serve as visible signals that wearers may need priority seating throughout London's transport network. Two badge versions are available: "Baby on Board" for single pregnancies and "Babies on Board" for those expecting multiples. The program has distributed tens of thousands of badges annually and proves particularly useful for travelers in early pregnancy who haven't visibly shown yet.

Multiple Collection Options Now Available

UK residents can order badges online for free delivery to Greater London or South East England addresses, according to the transit agency. International visitors can now order using temporary London addresses like hotels or collect badges in person at King's Cross, Liverpool Street, and Oxford Circus stations. The badges don't require proof of pregnancy, and UK residency isn't mandatory for wearing them. Officials said the expansion recognizes that pregnant travelers need the same accommodations whether they're residents or visitors.
King's Cross station customer service desk with Baby on Board badges available for collection, showing both single and multiple pregnancy badge versions

Similar Programs Adopted Globally

Similar badge schemes have been implemented in Dublin, New York City, and by various regional UK transport providers, reflecting a growing global trend of accessibility initiatives for pregnant travelers. The badges encourage passengers to offer seats proactively, especially during peak hours when public transport becomes extremely crowded. Transit officials recommend that pregnant travelers visiting London obtain badges early in their trips to maximize comfort on the extensive public transport network.

Visitors Should Request Badges Early in Trip

Pregnant travelers visiting London should obtain badges as soon as they arrive to ensure comfortable travel throughout their stay, officials said. The badges work across all TfL services including buses, the Underground, Overground, and rail services throughout the city. Moovit provides real-time updates and trip planning for London's transport network, helping travelers navigate the system efficiently.