London Expands Baby on Board Badge Access

London's Baby on Board badge program now available to pregnant international visitors

2026-03-23, Moovit News Team

London Expands Baby on Board Badge for Visitors

Pregnant travelers visiting London can now obtain free Baby on Board badges to help secure seats on crowded public transport, transit officials said. Transport for London's badge program, which has distributed tens of thousands of badges annually since March 2006, is now accessible to international visitors through online ordering or in-person pickup at major stations. The badges serve as visible signals that wearers may need priority seating on buses, trains, and the Underground.
Pregnant passenger wearing Baby on Board badge on London Underground train with priority seating visible in background

Program Addresses Long-Standing Accessibility Need

TfL launched the badge initiative after research showed pregnant women often stood for several stops before being offered seats, with many never receiving offers at all. The program promotes courtesy and accessibility by helping passengers identify those who need seats without requiring verbal requests, officials said. This proves particularly useful for travelers in early pregnancy who haven't visibly shown yet. Priority seating exists throughout London's transport system, but the badge allows identification before vehicles even stop.

Two Badge Versions Available at No Cost

The program offers two badge versions: Baby on Board for single pregnancies and Babies on Board for those expecting multiples, according to the transit agency. UK residents can order badges online for free delivery to Greater London or South East England addresses. International visitors can order using temporary London addresses like hotels or collect badges in person at King's Cross, Liverpool Street, and Oxford Circus stations. The badges don't require proof of pregnancy, and UK residency isn't mandatory for wearing them.
Close-up of Baby on Board badge showing distinctive design, photographed at London Underground station entrance

Expansion Reflects Growing Transit Accessibility Trend

Similar badge schemes have been implemented in Dublin, New York City, and by various regional UK transport providers, officials noted. The expansion to international visitors reflects growing recognition of accessibility needs for pregnant travelers using public transport. TfL officials said the badges encourage passengers to offer seats proactively, especially during peak hours when public transport becomes extremely crowded.

Visitors Can Access Badges During London Stays

Pregnant travelers visiting London should plan to obtain badges early in their trips to maximize comfort on public transport, transit officials said. The free badges help communicate seating needs without verbal requests across London's extensive bus, train, and Underground network. Moovit provides real-time updates and trip planning for London's public transport system, helping travelers navigate routes and find accessible journey options.