Di Bruno Bros. Shifts to Digital in Philadelphia
Di Bruno Bros. closing three Philadelphia stores as parent company focuses on flagship locations and online sales
Di Bruno Bros. Closes Three Philadelphia Stores
Philadelphia's Di Bruno Bros. will close three specialty food locations as parent company Brown's Super Stores shifts its retail strategy, officials said Thursday. The closures affect stores across the Philadelphia area, though the company's two flagship locations will remain open. Brown's Super Stores announced the decision January 30, saying it'll focus resources on its core stores while expanding online sales.
Strategic Shift to Digital Sales
The closures reflect broader changes in specialty food retail as companies adapt to shifting consumer shopping habits, according to the company. Brown's Super Stores acquired the iconic Di Bruno Bros. locations and is now consolidating its physical presence to strengthen digital operations. Officials didn't specify which three locations will close or provide a timeline for when the closures will take effect. Specialty food retailers nationwide have increasingly focused on e-commerce platforms while maintaining fewer brick-and-mortar stores to manage operating costs and reach customers beyond their immediate geographic areas.
Flagship Stores to Continue Operations
The company's two flagship Di Bruno Bros. stores will remain open and continue serving customers, officials confirmed. Specific addresses for the stores that'll close weren't provided in the announcement. Brown's Super Stores didn't release information about how many employees will be affected by the closures or whether staff will be offered positions at remaining locations. The company said it's committed to maintaining Di Bruno Bros.' reputation for quality cheese and specialty foods at its core locations while building out its online shopping capabilities.
Closure Timeline and Transition Plans
Officials announced the closures January 30 but didn't provide specific dates for when the three stores will shut their doors. The company said it'll give customers advance notice before each location closes, though details about the transition timeline weren't available. Brown's Super Stores didn't say whether closing sales or special events will be held at affected locations before they cease operations.
Impact on Philadelphia Food Scene
The closures will reduce Di Bruno Bros.' physical presence in the Philadelphia area, though customers can still visit the two remaining flagship stores for specialty cheeses and gourmet products. Officials said the expanded online platform will allow customers to order Di Bruno Bros. products for delivery or pickup. Moovit provides transit directions to remaining Di Bruno Bros. locations throughout Philadelphia for customers planning to visit the stores.
